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Content Marketing

A comprehensive template for controlling, executing, and delivering impeccable content marketing strategies.

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Workflow Steps

Step 1 - Ideation & Keyword Research

The content team brainstorms ideas and conducts keyword research to identify topics that have high search volume and are relevant to the target audience and product.

Step 2 - Content Brief & Outline Creation

A detailed content brief is created for the chosen topic, including target keyword, audience, key points to cover, and internal linking opportunities. This is then developed into an outline and assigned to a writer.

Step 3 - Drafting & Editorial Review

The writer drafts the content. It then goes through a multi-stage review process for clarity, accuracy, SEO optimization, and brand voice.

Step 4 - Publication & Promotion

The final content is published on the blog. It is then promoted through various channels like email newsletters, social media, and to internal teams for sharing.

Step 5 - Performance Analysis & Update

After a set period (e.g., 3-6 months), the performance of the content (traffic, rankings, conversions) is analyzed. High-performing content may be updated and refreshed to maintain its value.

The Purpose of Content Marketing

This workflow provides an end-to-end process for a content marketing team, covering everything from idea generation and SEO research to publication and performance analysis. It helps to ensure a consistent output of high-quality content that is aligned with SEO strategy, audience needs, and business goals. It provides visibility into the entire content pipeline for all stakeholders and creates a repeatable system for driving organic growth.

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