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Customer Feedback

A standardized and centralized process for collecting and tracking customer feedback.

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Workflow Steps

Step 1 - Collect & Aggregate Feedback

Feedback is collected from multiple channels (e.g., NPS surveys, support tickets, app reviews) and aggregated into a single database or feedback tool.

Step 2 - Triage & Categorize with AI

A support or product manager reviews each piece of feedback. AI can be used to help automatically categorize it (e.g., bug report, feature request, usability issue) and assign a sentiment score.

Step 3 - Assign to Product/Eng Team

The categorized feedback is linked to or assigned to the relevant product or engineering team for review and consideration in their backlog.

Step 4 - Close the Loop with Customers

The system tracks the status of the feedback. When a requested feature is built or a bug is fixed, the customers who provided that feedback can be automatically notified, closing the loop and building loyalty.

The Purpose of Customer Feedback

This workflow provides a centralized system for collecting, categorizing, and acting on customer feedback from various channels (e.g., surveys, support tickets, social media, sales calls). It ensures that valuable customer insights are not lost and are systematically routed to the right teams (e.g., product, marketing, operations) to drive meaningful improvements to the product and customer experience.

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