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Reseller Prospecting

Organizes and coordinates stages of identifying, evaluating, and concluding reseller prospects.

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Workflow Steps

Step 1 - Identify & Qualify Potential Partners

The channel manager researches and identifies potential reseller companies that serve the target market and have a complementary business model. They then qualify them for fit.

Step 2 - Initial Outreach & Partnership Pitch

The channel manager contacts the potential partner to gauge their interest, present the value proposition of the partner program, and assess their capabilities.

Step 3 - Formal Application & Due Diligence

Interested partners fill out a formal application. The company performs due diligence on the partner's business and signs a reseller agreement.

Step 4 - Partner Onboarding & Enablement

The new partner is officially onboarded, receiving sales and technical training on the company's products, access to a partner portal, and marketing materials.

The Purpose of Reseller Prospecting

This workflow is for companies that sell their products through a channel of resellers or partners. It provides a structured process for identifying, recruiting, and onboarding new reseller partners. This ensures that the company builds a healthy and productive channel by partnering with resellers who are well-aligned, committed, and properly enabled to sell the product.

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