Reseller Prospecting
Organizes and coordinates stages of identifying, evaluating, and concluding reseller prospects.
Workflow Steps
Step 1 - Identify & Qualify Potential Partners
The channel manager researches and identifies potential reseller companies that serve the target market and have a complementary business model. They then qualify them for fit.
Step 2 - Initial Outreach & Partnership Pitch
The channel manager contacts the potential partner to gauge their interest, present the value proposition of the partner program, and assess their capabilities.
Step 3 - Formal Application & Due Diligence
Interested partners fill out a formal application. The company performs due diligence on the partner's business and signs a reseller agreement.
Step 4 - Partner Onboarding & Enablement
The new partner is officially onboarded, receiving sales and technical training on the company's products, access to a partner portal, and marketing materials.
The Purpose of Reseller Prospecting
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