Competitive Analysis
Investigates competitors, analyzes their strategies, and documents their strengths and weaknesses for strategic planning.
Workflow Steps
Step 1 - Identify & Tier Key Competitors
Define and tier the list of direct, indirect, and emerging competitors to be tracked.
Step 2 - Systematic Information Gathering
On a regular basis, gather information about competitors from public sources (e.g., their website, press releases, social media, job postings, SEC filings).
Step 3 - SWOT & Feature Analysis
For each key competitor, perform a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis and maintain a feature-by-feature comparison with your own product.
Step 4 - Quarterly Strategic Review
The competitive intelligence is compiled into a quarterly report and reviewed by the leadership team to inform company strategy, product roadmap, and marketing messaging.
The Purpose of Competitive Analysis
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