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Design Thinking

A template for solving complex problems using Herbert Simon's Design Thinking methodology through structured innovation processes.

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Workflow Steps

Step 1 - Empathize

Conduct ethnographic research, including user interviews and observation, to gain a deep and empathetic understanding of the user's needs, motivations, and pain points in their own context.

Step 2 - Define

Synthesize the research from the Empathize phase to create a clear and actionable "Point of View" or problem statement that is grounded in user needs.

Step 3 - Ideate

Using brainstorming techniques, generate a wide quantity and variety of potential solutions to the defined problem, deferring judgment and encouraging wild ideas.

Step 4 - Prototype

Build low-fidelity, inexpensive prototypes of the most promising solutions. The goal is to make the ideas tangible so they can be tested with users.

Step 5 - Test

Test the prototypes with real users to gather feedback, learn more about the user, and refine the solution. This phase often leads back to the Empathize or Define phase as the team learns more.

The Purpose of Design Thinking

Design Thinking is a human-centered, iterative approach to innovation that can be used to solve complex, ill-defined problems. This workflow provides a framework for applying the Design Thinking methodology. It guides a team through the phases of empathizing with users, defining the core problem, ideating a wide range of solutions, and then rapidly prototyping and testing those solutions with users.

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